Social media
Social media has become a major force in SEO and can help your website reach a more targeted audience.
Twitter is a deceptively simple service that allows individuals and businesses to send short updates to their followers. The 140-character limit is ideal for posting links to industry or company news, providing updates about special offers, or engaging your audience in conversation. The concept has been so successful that Twitter has become a form of ‘micro-blogging’, enabling users to provide brief snippets of content in a format that’s easier to write and faster to consume than full-length blogging.
Rather than simply providing a layer of chatter in addition to other social media networks, it can become a significant tool in your SEO strategy. Since one of the major goals of SEO is reaching the first page of search page results, when Google started including real-time Tweets in a prominent place on that first page, it effectively sanctioned Twitter as a new and powerful weapon in SEO. Tweeting about trending topics provides a simple albeit brief placement on page one of Google.
If you thought Facebook was MySpace for 20-somethings, think again. With 400 million active users, 50% of which log in every day, Facebook is a virtual country that can help you communicate with your customers and grow your brand. Although Facebook only allows real people to join, companies are represented with official pages that Facebook users can join as fans (similar to Twitter followers). As with Twitter, your fans elect to follow you, so news and updates are consumed by an audience that has an interest in your business.
Unlike Facebook or Twitter, LinkedIn is a network of people’s business and professional relationships, and can be a great platform for building your professional credibility and website traffic. Membership is free, and creating an account takes minutes, though cultivating a list a contacts takes longer. As with other social networks, it provides another channel for distributing site content and generating inbound links, but unlike the others offers unparalleled access to a community of highly qualified traffic that’s directly related to your industry. Once you have created a basic accounts, follow these tips for increasing exposure and creating traffic.
The book covers social media best practices and the best ways to use these social media networks to leverage your online presence.
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