Press releases

Press releases combine a great way to spread the word about your product or service together with the need for fresh and relevant content to boost rankings.

The basic principle of most search engines is to provide timely and relevant content to their users. By definition this means that regularly changing content and new information has an advantage over static pages. Small and medium-sized organizations tend to under-use the news tools available, and generating a press release can be both surprisingly easy and effective for SEO.

Many people wrongly assume that there isn’t much newsworthy happening in their organization, but there are always events that can be a gold mine for information, such as:

  • New products, services, promotions and programs.
  • Completion of projects, milestones or announcements of contracts or new partnerships.
  • New personnel, establishing offices or winning awards.
  • Releasing industry white-papers, eBooks or interviews with company personnel.

Newsworthiness is important, however – the job of the press release is to broadcast interesting information that will grab attention. When writing your press release, remember that you’re not writing ad copy, so temper the self-promotion with genuinely useful information and insight.

The book covers the essential elements of a press release and the key distribution sites to reach your audience.

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