Off-page

On-page SEO represents the range of factors you have direct control over in designing your web pages and sites. Conversely, ‘off-page’ elements are everything outside your website relating to your domain, and have become significantly more important for SEO in recent years. A successful SEO strategy must address off-page elements.

Inbound links

There are a range of methods for finding quality inbound links to your site, and increasing your site’s PageRank by associating with authoritative web pages.

Press releases

Press releases can attract media interest and additional visitors beyond regular search engine traffic – learn techniques to craft effective copy and the sites to help you spread the word.

Social media

Build and maintain profiles in social networking sites such as Facebook, LinkedIn and Twitter and then use these networks to engage and interact with existing and potential customers.

Get listed in Google Local Business

Google will not only list your site for free but provide a complete profile to help visitors discover your businesses’ products and services.

Online directories

Submit listings to online directories and generate additional inbound links with high PageRank scores.

Off-page SEO requires more effort than managing on-page factors, but ultimately can help maintain a page-one SERPs ranking, and bring new traffic to your site.