Google emphasizes shift to social and mobile
In several parts of Ranking Number One, I covered the growing importance of social media, mobile access and local presence as key part of any modern SEO strategy.
The days of creating a static website and expecting to receive significant qualified traffic are over, and sites that engage their users using social tools such as Facebook, LinkedIn and Twitter can nurture a relationship that not only helps word-of-mouth traffic but also goes a long way to building an online reputation. Your visitors are using these social tools and they expect you will too.
Similarly, visitors are increasingly using mobile devices. From a tiny base a year or so ago, the growth of mobile phones as devices to consume web pages is staggering, and within a very short space of time could represent a sizeable portion of your traffic. Building mobile features into your site now offers a genuine competitive advantage for many sites, and is increasingly easy to do.
Google’s head in the UK, Matt Brittin, recently confirmed in an interview with the UK’s Daily Telegraph that the company is focusing significant energy on the shift to social and mobile. Although the SEO community has been aware of this for some time, the confirmation serves as a reminder that these two trends are not fads that will disappear.
“As growth in broadband starts to flatten off, we’re seeing the next wave. The big shift is to mobile internet,” he says. “Between 25pc and 30pc of consumers use their mobiles to access the internet. But in three years’ time analysts believe more people will be accessing it from their mobiles than from a desktop. That’s a massive change.” Matt Brittin
Click this link to read the entire article on Google’s view on social and mobile.
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