Archive for 'Social Media'
Optimizing Your Facebook Page – Social SEO
Posted on 20. Sep, 2010 by James Beswick.
Facebook is rapidly becoming an essential part of many businesses’ online strategy, and employing an effective optimization plan is an important step in ensuring your content reaches the largest targeted audience possible. Facebook is making a serious attempt to compete with the primary search engines in becoming the visitors’ place of choice for finding the [...]
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How to Steal Your Competitor’s Fans on Facebook
Posted on 13. Sep, 2010 by James Beswick.
While it’s contentious, it’s no secret that one major element of search engine optimization (SEO) and pay-per-click (PPC) is “competitive intelligence”, which somewhat euphemistically refers to seeing what competitors are doing and copying it. I’m not an advocate of the direct copy approach that’s so prevalent in the industry, mainly because I think it’s hard to rank [...]
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The Key Steps of Content Distribution
Posted on 13. Sep, 2010 by James Beswick.
Developing high-quality original content is the first step to developing a loyal following on your blog or web site. But building content isn’t enough – the distribution methods involved are the difference between attracting well-targeted new visitors and letting the content age unnoticed. Here are some of the key ways to start accessing ever-elusive traffic. [...]
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Google emphasizes shift to social and mobile
Posted on 07. Jul, 2010 by James Beswick.
In several parts of Ranking Number One, I covered the growing importance of social media, mobile access and local presence as key part of any modern SEO strategy.