Archive for 'SEO Tools'
Time to Get Local With Search
Posted on 14. Sep, 2010 by James Beswick.
Most businesses are quite aware of the importance of local awareness in their offline advertising, and wouldn’t advertise their pizza restaurant in Dallas in a local newspaper in Seattle, or a law firm in Boston on a billboard in Los Angeles. But when it comes their online presence, because there’s no concept of geography for [...]
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Inbound links
Posted on 27. Jul, 2010 by James Beswick.
Getting other sites to link to yours is a major part of SEO and there are three main ways to do this: Pay a service to get inbound links for you Manually trawl the web for high quality sites and request links or post comments on their blog Develop content and use webpage design to [...]
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Google Analytics 101
Posted on 22. Jul, 2010 by James Beswick.
You can add Google Analytics to your site by adding a small snippet of code provided directly before the closing tag of each page. If you’re using a CMS like WordPress, there are free plugins that will do this for you automatically. Otherwise, you will need to work with the your web designer to have [...]
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Download the SEO Moz Toolbar
Posted on 13. Jul, 2010 by James Beswick.
In Ranking Number One, I covered many of the page elements and metrics that determine the rankings of any given webpage, together with the manual methods for finding them. Understanding the mechanics of page attributes and where a page features in its link graph are essential to boosting your search engine results. The good news [...]