Archive for 'Myths'
The Google News Marketing Scam
Posted on 11. Oct, 2010 by James Beswick.
Because of the value that Search Engine Optimization can have for a website, and the secrecy surrounding search engine algorithms, the process attracts its fair share of fraudsters and scams. Although the exact nature of each scam tends to vary over time, the central message of each one is always the same, promising to attract [...]
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30 Quick SEO Facts You Should Know
Posted on 07. Sep, 2010 by James Beswick.
One of the biggest myths about search engine optimization (SEO) is that it’s hard – it’s really not. But because SEO techniques are shrouded in mystery, many webmasters, designers and marketers are given the impression that there’s some sort of secret process to making webpages rank well in search engines. Here are 30 SEO facts [...]
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Why Is Google AdWords Suspending Accounts?
Posted on 07. Sep, 2010 by James Beswick.
There’s recently been some buzz about Google’s approach to suspending AdWords accounts that are sponsoring so-called “doorway” pages (a.k.a. “bridge” or “jump” pages), so it’s worth describing what these are – and what they are not. The accusation goes that Google is suspending pay-per-click (PPC) campaigns that have pages linking to payment platforms or shopping [...]
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The Biggest Myths Around Internet Traffic
Posted on 17. Aug, 2010 by James Beswick.
Building website traffic takes time and effort, but that doesn’t stop persistent myths about developing millions of hits overnight. Having worked on a range of websites in a variety of industries, the paths to creating consistent web traffic vary, but none of the common instant solutions ever work.