Archive for 'Google'
The Google News Marketing Scam
Posted on 11. Oct, 2010 by James Beswick.
Because of the value that Search Engine Optimization can have for a website, and the secrecy surrounding search engine algorithms, the process attracts its fair share of fraudsters and scams. Although the exact nature of each scam tends to vary over time, the central message of each one is always the same, promising to attract [...]
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Why Is Google AdWords Suspending Accounts?
Posted on 07. Sep, 2010 by James Beswick.
There’s recently been some buzz about Google’s approach to suspending AdWords accounts that are sponsoring so-called “doorway” pages (a.k.a. “bridge” or “jump” pages), so it’s worth describing what these are – and what they are not. The accusation goes that Google is suspending pay-per-click (PPC) campaigns that have pages linking to payment platforms or shopping [...]
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How Website Security Impacts Your SEO Investment
Posted on 20. Aug, 2010 by James Beswick.
Google and other search engines have stepped up aggressively in identifying sites containing malware, link farms, and other content designed to cause damage to a visitor’s computer. One of the favorite methods of spreading malware is to infect legitimate sites, making it much harder to identify a pattern of sites that can cause damage to [...]
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Can SEO help offline businesses?
Posted on 03. Aug, 2010 by James Beswick.
The majority of businesses in the real world, from restaurants to accounting firms, have some form of physical local presence, and the bulk of their customers exist within a certain proximity of their location. Search engine companies realize this, and there is a growing focus on providing results that are location-aware. For example, logically a [...]