Archive for 'Blogging'
How can Barcodes Build Traffic?
Posted on 22. May, 2011 by James Beswick.
Using offline media is an important way to attract visitors to your site – placing your URL on business cards, leaflets, menus, receipts, invoices and other collateral is a proven and effective way to create direct traffic. But with the growth of smartphone usage, 2D barcodes provide a more immediate way to copy the details [...]
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Time to Get Local With Search
Posted on 14. Sep, 2010 by James Beswick.
Most businesses are quite aware of the importance of local awareness in their offline advertising, and wouldn’t advertise their pizza restaurant in Dallas in a local newspaper in Seattle, or a law firm in Boston on a billboard in Los Angeles. But when it comes their online presence, because there’s no concept of geography for [...]
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The Key Steps of Content Distribution
Posted on 13. Sep, 2010 by James Beswick.
Developing high-quality original content is the first step to developing a loyal following on your blog or web site. But building content isn’t enough – the distribution methods involved are the difference between attracting well-targeted new visitors and letting the content age unnoticed. Here are some of the key ways to start accessing ever-elusive traffic. [...]
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How to Build SEO-Friendly Titles That Also Grab Human Attention
Posted on 13. Sep, 2010 by James Beswick.
The title of a web page is a major determinant in both how search engines will rank and index the page, and also whether a visitor will decide to read its content. Appealing to both audiences is essential for SEO, and ensuring your web page ranks well. SEO-friendly titles First, your title should be keyword-centric, [...]