Choosing a domain name
Domain names are critical and including keywords in your name is often more valuable than the name itself.
Choosing your domain name, rather like choosing your business name or book title, is one of the most important parts of going online. From a visitor standpoint, shorter names are better, so companies such as CNN and Coke undoubtedly receive more direct traffic as a result, with users finding it easy to remember http://cnn.com or http://coke.com. But unless you’re a recognizable brand, chances are that a short name doesn’t cause much direct traffic, so we’re back to relying on search engines to bring page views.
Most businesses register their names directly because it is their trading name – it’s more obvious to be johndoughs.com than bestlocalpizza.com from the point of view of real people seeing the site. But from an SEO perspective, bestlocalpizza.com is the better domain to have if the targeted search keywords are ‘best local pizza’.
In the book, we cover the essential tips for choosing a great domain name.
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