Email campaigns

Email is highly effective way to draw traffic to your site but there are some important rules to follow.

According to the Direct Marketing Association, every $1 spent on email marketing in 2009 brought a $43 return, a statistic which compares very favorably with most other outbound marketing mechanisms. From an SEO perspective, email provides a important mechanism not only to introduce new potential customers to your site, but also to remind previous visitors to come back when you have new events, promotions or information.

Using one of the major email services on web, it’s easy to create email campaigns as an inexpensive way to reach hundreds or thousands of recipients who have opted to hear from your organization. There are several steps involve from developing and maintaining a list of recipients, building effective emails that meet the needs of that list, and measuring the effectiveness of each campaign.

In the book, we cover way to develop a quality email list, using a email marketing service, and how to build effective email campaigns.