More techniques

Search engine optimization is a rapidly evolving field, and there are many techniques, tools and applications than can assist with the ongoing to effort to maintain your ranking.  In the final section of the book, we review a range of SEO tips outside the scope of the previous four parts.

Using Google Webmaster Tools

This free tool provided by Google can be set-up for your site in a matter of minutes, and over time will collect a range of data to help determine sources of traffic and potential problems with your site that can be otherwise difficult to identify.

SEO software

Even with the best intentions it can be overwhelming to optimize every page on your site manually. Thankfully, there are some great software tools available that can help augment your SEO efforts.

Add video to your webpages

Video is becoming an incredibly popular content medium for attracting visitors – discover some of the best practices for creating compelling video content, and what pieces of hardware and software you will need to start shooting and editing clips.

Email campaigns

Email still offers one of the best returns on investment for any type of outbound marketing, and when it’s used effectively can bring new traffic and keep existing visitors coming back when you have new products, promotions and content.

The next steps

There are some great resources on the web for keeping up with the latest SEO ideas, and there’s also some best practices for hiring professional consultancy and agency advice for when you need additional help.