Using offline media is an important way to attract visitors to your site – placing your URL on business cards, leaflets, menus, receipts, invoices and other collateral is a proven and effective way to create direct traffic. But with the growth of smartphone usage, 2D barcodes provide a more immediate way to copy the details [...]
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Because of the value that Search Engine Optimization can have for a website, and the secrecy surrounding search engine algorithms, the process attracts its fair share of fraudsters and scams. Although the exact nature of each scam tends to vary over time, the central message of each one is always the same, promising to attract [...]
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Facebook is rapidly becoming an essential part of many businesses’ online strategy, and employing an effective optimization plan is an important step in ensuring your content reaches the largest targeted audience possible. Facebook is making a serious attempt to compete with the primary search engines in becoming the visitors’ place of choice for finding the [...]
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Most businesses are quite aware of the importance of local awareness in their offline advertising, and wouldn’t advertise their pizza restaurant in Dallas in a local newspaper in Seattle, or a law firm in Boston on a billboard in Los Angeles. But when it comes their online presence, because there’s no concept of geography for [...]